Buzzing London based artist RAY BLK returns with a gripping new single and accompanying music video. The winner of BBC Music Sound of 2017 recently signed to the legendary Island Records, and the new song, “Run Run,” is her first release on the label.
The impassioned song addresses the knife and gun crime epidemic currently afflicting London and the accompanying video, directed by Tom Green (Misfits), reflects the universal themes Ray speaks about in the song.
“The stories from ‘Run Run’ are real life events that I have experienced,” explains Ray. “I wrote the song as a reminder to everyone listening, not to become a product of their environment. They have the choice to better themselves and rise above their struggles. Ultimately, I want my fans to know that there’s a big world out there with many opportunities and to believe in themselves.”
Check out the video below.